American Lager Beer Brands – What’s Suitable 4u?

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The beer market in the US is around 46% of the total alcoholic drinks market in the Country as a total which is revenue terms is around $115Billion in 2019, Lager beer accounts for a large chuck of this as the most popular beer type which in generally the case across the world.

Half of the beer consumed is consumed at the home and literally the other half out of the home which the trend is forecast to stary the same however market is forecasted to grow by 3.7% by 2023.

As we look at the different American lager beer brands, we will explore the most popular as well as the less known ones.

Craft beer has seen growth over recent years however is not likely to catch up with the popularity of lager any time soon. If you log in to beer advocate you will see the rating for the top three beers shown in the below list reach a rating of “awful”, in my opinion this is no surprise being a craft beer and lager drinker myself I understand why real ale / craft beer drinkers prefer the depth of flavors and complexities that you get for these beers against what you get from a light pasteurized beer. There is no comparison and they are in a different category and should never be compared, however if you look worldwide you would get a similar result as the lighter pasteurized keg lagers are the ones with the huge marketing funds behind them and the whole brewing set up behind these brands is based on volume. That said these top three beers are so popular that the number of barrels shipped e.g. volume of supply between them are higher than the next seven beers in the top ten, that is some going.

Beer fact: during 2020 more people were drinking beer at home however not this is not expected to be enough to overcome an overall expected global beer revenue decrease for the year expected to drop 12%.

Let us look at the top American beer brands:

Bud Light

Owner:Anheuser-Bush InBev (AbIn Bev)

5% ABV. The largest brand by far stretching to 29.35 million barrels shipped (domestic shipping) in 2018 which incidentally doubles volumes of the next largest. Real big focus for the brand on using great quality ingredients.

Coors Light

Owner: Molson Coors Beverage Company

4.2% ABV in US and 4% in Canada this beer is steeped in history, its current marketing focus is worlds most refreshing beer and driving a focus on its cold activated cans which they turn partially blue when cold enough to drink at their optimal drinking temperature.

Miller Lite

Owner: Molson Coors Beverage Company

4.17% ABV. This golden colored pilsner was one of the first brewed specifically to be low-calorie has 96 calories per 12 ounce can with 3.2grams of carbs which is lower than most other light beers.

Interesting that the top three beers are light, and this is a well-established trend as American’s choose light beers over others.

Budweiser

Owner: Anheuser-Bush InBev (AbIn Bev)

5% ABV. The brands slogan of” king of beers since 1876” is widely known worldwide and well know tag line of “made from beechwood”. They proudly display on the web site 145 calories per 12 fl oz and 10.6g carbs & zero fat.

Michelob ultra light

Owner: Anheuser-Bush InBev (AbIn Bev)

4.2% ABV. This amber colored low-calorie beer has only 2.6 carbs and has only 95 calories per can which places it in amongst the top healthiest beers.

Corona Extra

Owner: Anheuser-Bush InBev (AbIn Bev)

4.6% ABV and the highest ABV beer so far in this top beer list and the top selling imported beer in to the US and happens to be the best selling Mexican beer in the US. This golden color light in flavor Mexican beer is most famous for drinking out of the bottle with a wedge of lime.

Modelo Especial

Owner: Anheuser-Bush InBev (AbIn Bev)

4.4% ABV. This well-balanced tasting beer that has a light hoppy character is a smooth refreshing drink rich is a rich pilsner style lager. Modelo is the second most popular Mexican beer and brewed by Grupo Modelo the same brewer as Corona. 144 calories and 13.7g carbs per 12 fl oz.

Natural Light

Owner: Anheuser-Bush InBev (AbIn Bev)

4.2% ABV. This wonderfully blended naturally light and balanced American- style light lager only has 95 calories and 3.2g carbs per 12 fl oz.

Busch light

Owner: Anheuser-Bush InBev (AbIn Bev)

4.1% ABV. This light lager is brewed with a mix of American and imported hops and is brewed longer be keep the calories in check. It contains per can 95 calories and 3.2 crabs.

Busch

Owner: Anheuser-Bush InBev (AbIn Bev)

4.3% ABV. This beer brewed in America delivers a refreshing smooth taste and contains 112 calories and only 6.9g of carbs per 12 fl oz.

Just falling out of the top ten is the Dutch brew Heineken which has been brewed for more than 150 years and most recognized beer brands worldwide and one of the world’s most popular lager.

Hot on their heels is Keystone light a brew from Molson Coors and then Miller High Life also a brew from Molson Coors.

The last lager brand to mention in just behind Miller High life is Stella Artoise also brewed by AbIn Bev, this Classic Belgium lager happens to be one of the fastest growing in America.

You will have noticed that AbIn bev own eight out of the top ten selling brands in the US, two of these they picked up when they acquired a majority stake of Grupo Modelo back in 2008.

I always recommend that if you like beers then try as many types as possible and do not get stuck drinking one brand after all you may have yet to try your favorite beer. With this in mind it sometimes pay to be persistent , for example if you don’t like a beer when you first try it then never dismiss it until you have tried a few more times as you really never know it can end up being your favorite!

Why not enjoy in the comfort of your own home and order from Ace spirits, wine & beers by clicking this link.

Or alternatively if you are looking for some great low calories low carb beers check these skinny beers out available in a mixed case or a case of each type.

Lagunitas Daytime IPA

  • 8 x 355ml Cans
  • 4% ABV
  • 98 Calories (per can)
  • 3g Carbohydrates
  • 0g Sugar

Skinny Lager

  • 8 x 330ml Cans
  • 4% ABV
  • 89 Calories (per can)
  • 3g Carbohydrates
  • 1.3g Sugar
  • Gluten Free

Marstons Resolution

  • 8 x 275ml Bottles
  • 4.7% ABV
  • 88 Calories (per bottle)
  • 3g Carbohydrates
  • 0g Sugar

>>Just click on this link to order<<

If you have any feedback or views on American beer please leave your comments in the box below.

Happy sampling,

Cheers!

Jim

founder tipple4u


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Comments

  1. This is a very interesting article. 46% is a huge portion of the alcoholic drinks market. I wonder what the effect of corona virus will have on purchase for alcohol at home at opposed to bars. I hope that the craft beers get a bigger percentage of sales than they currently do. Their quality and taste is in my opinion superior to any of the top 3 beers stated.

    But as you mention in this article, without the huge marketing funds behind the craft beer producers it doesn’t look lile the situation is likely to change in the near future.

    1. Thank you for your feedback Mike, the changes to the market this year has generally helped the off trade (takeaway & delivery) with vast increases however as bars and restaurants have been shut of course that has halted pretty much all sales here. Totally agree the craft beer deserves to get more of the market share and believe it will as people are exposed more to some of the great product that is out there.

  2. I am a big fan of taking beer and lager beer is probably some of the best in the market. The problem then could be that there are a wide range of brands to keep up with and it’s hard for one to choose precisely which to keep using. Now that you have written this like this, I think I know which will be just perfect for me. I like what you have out together here. Thanks

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